OBFW / TRADE PROCUREMENT INTERFACE EUROPEAN SUPPLY · US & INTERNATIONAL ORDERING ACTIVE

EUROPEAN FORMULA · COMMERCIAL SUPPLY

European Formula Supply, Engineered for Retail

A streamlined wholesale interface for retailers, resellers and specialist stores sourcing HiPP, Holle and Lebenswert case quantities.

Browse case catalogue Access trade account

Case minimums and per-box value are displayed by product.

EU / DE CASE SUPPLY
European formula cases prepared for commercial supply
ORIGIN / DISPATCH GERMANY
STORE-WIDE MOQ
None
CASE QUANTITY
Shown per SKU
ESTIMATED TRANSIT
1–5 business days
TRADE OPERATION
Established 2018
01

CATALOGUE NAVIGATION

Shop Wholesale Formula

Browse by brand or formula type, then move directly into current case pricing and availability.

HiPP Combiotic, HA and specialty case ranges Holle Organic cow and goat milk case ranges Lebenswert Organic formula cases across available stages
TRADE DESK Commercial ordering tools
02

PRODUCT INTELLIGENCE

BEST SELLERS

Scan availability, case-size options and entry pricing without opening every product page.

01 HiPP Combiotic Stage 2 Organic Follow-On Formula front packaging Hipp HiPP Combiotic Stage 2 Organic Follow-On Formula Available to order 8 case sizes From $151.99 per case $29.99 / box View specifications 02 HiPP Combiotic Stage 1 Organic Infant Formula front packaging Hipp HiPP Combiotic Stage 1 Organic Infant Formula Available to order 8 case sizes From $151.99 per case $29.99 / box View specifications 03 HiPP HA Combiotic Stage 2 Formula front packaging Hipp HiPP HA Combiotic Stage 2 Hypoallergenic Follow-On Formula Available to order 8 case sizes From $163.96 per case $30.99 / box View specifications 04 Holle Bio Stage 2 Organic Follow-On Formula front packaging Holle Holle Bio Stage 2 Organic Follow-On Formula Available to order 8 case sizes From $131.99 per case $24.99 / box View specifications
Open the complete case catalogue→
03

PROFIT PLANNING

See your potential margin before placing an order

Compare current wholesale case pricing with your intended retail price to estimate unit profit, gross margin and case-level profit.

PRODUCT / CASE LIVE WHOLESALE DATA
Selected formula Choose a product View wholesale pricing
Profit planning Gross Margin Estimator Select a formula and case size, then enter your intended retail price per unit.
Cost per box—
Gross profit per box—
Gross margin—
Potential gross profit per case—

Enter a resale price to calculate

Estimated gross margin only. Shipping, taxes, payment fees and other operating costs are not included.

04

FULFILMENT SYSTEM

A visible route from Germany to your business

Four defined checkpoints make dispatch expectations, tracking and issue reporting easy to understand.

  1. 01

    Cases prepared in Germany

    Selected case tiers are prepared through the German supply operation.

    Sourcing details →
  2. 02

    Tracked international dispatch

    Tracking is supplied when the carrier accepts and scans the shipment.

    Shipping details →
  3. 03

    1–5 day estimated transit

    Available services and applicable charges are confirmed at checkout.

    Transit information →
  4. 04

    Commercial issue resolution

    Eligible delivery issues follow a documented reporting and review process.

    Resolution protocol →
COMMERCIAL ISSUE PROTOCOL 48-hour reporting window

Report an eligible delivery issue with the order number and clear photos for prompt review.

Review policy →
05

PARTNER ASSURANCE

Commercial clarity at every checkpoint

Operational information built for purchasing teams, store owners and resellers.

01

Established trade operation

European formula orders have been supported through the Shopify operation since June 2018.

Company information →
02

German supply network

HiPP, Holle and Lebenswert sourced through established supply partners in Germany.

Review sourcing →
03

Traceable dispatch

Commercial orders are dispatched with tracking and transparent estimated transit information.

Shipping information →
04

Direct B2B support

Trade assistance for stock, case quantities, batch expiry and recurring requirements.

Contact trade support →
06

KNOWLEDGE CENTER

Formula Guides & Buying Resources

Practical guidance for comparing European formula, understanding stages, preparation and wholesale buying decisions.

25 published resources Browse Formula Guides & Buying Resources Latest resource Gentle Formula Types Explained: Comfort, HA, Goat & Anti-Reflux
07

TRADE KNOWLEDGE BASE

Answers before procurement

Case quantities, documentation, batch information and international delivery.

View all wholesale FAQs→
01How do case quantities and price-per-box options work?

Each product page displays available case sizes, total case price and calculated price per individual box. Select the tier that matches your replenishment requirements.

02Are the European formulas authentic?

Yes. Genuine HiPP, Holle and Lebenswert products are sourced through established distributors in Germany.

03Is there a minimum order quantity?

There is no single store-wide MOQ. The minimum is the smallest case bundle displayed on the relevant product page.

04Can you provide commercial invoice documentation?

A detailed commercial invoice is issued for every order using the company and billing information supplied at checkout for business accounting and records.

05Do you ship to the U.S. and internationally?

Shipping is available to the United States and many other destinations. Service availability and applicable charges are confirmed at checkout.

06What shelf life or expiry date can I expect?

Expiry varies by product and batch. For larger orders requiring a specific minimum remaining shelf life, contact trade support before purchasing.